Advertising and Psychology

In advertising psychology one distinguishes active (conscious) from passive reception (which takes place in the subconscious mind) of advertising messages. A mirror is perceived in both ways, active as well as passive: We like to watch ourselves in it and we cannot look away if something is moving in it. We took advantage of this factor when we developed the concept of the Advertising Mirror.

What is an Advertising Mirror?

The Advertising Mirror is a semi-permeable mirror, behind which several lightable slides are arranged. At first glance the advertising mirror appears to be a regular mirror, which is bordered by a high-class aluminium frame. As soon as one or more slides are being illuminated, the formerly covered slide instead of the mirror surface is visible.

Controls

The slides can be controlled in a way that they can be illuminated each for itself, all together, in a random combination or in certain order. With this effect the mirror creates movement, which draws the attention of the beholder to the slides and the advertising message they are trying to bring across.

Combination Advertising Mirror - Motion Display

The Advertising Mirror can be combined with motion displays. The control of the slides is then being handled by the motion display. Thus, for each and every slide a corresponding text message can be displayed; Fonts and Style, Size and Colour (green, yellow, orange, red and mixed colours) can be chosen and combined any way you want.

 

Specifications

  • Complex, fully developed and certified electronic for a secure, lasting and fail-safe application (registered for patent)
  • Highest durability for illuminants: In practice illuminants in our devices last for far more than five years under continuous operation
  • 10 standard programs for different orders of the flashing of the slides - can be customized according to the wishes of our clients
  • Slide sizes DIN A4 ... - DIN A0 and special sizes are practicable
  • Different size slides can be combined in one advertising mirrorr
  • Number of fields (slides) corresponds to desired size of the fields (1-10 or more)
  • Safety mirror glass - 6mm shatterproof glass, scratch- and impact-resistant
  • High-grade frames made of anodized or coated aluminium: comprehensive choice of colours, profiles and surfaces (shiny, dead, brushed)
  • ront glass door lockable with DOM safe lock
  • Quickly and easily exchangeable slides
  • Solid and strong steel hinges
  • Body made of powder-coatedaluminium, colour white, Different colours are optional.
  • Control of motion display via IR remote.
  • Control of motion display with our newly developed Text-Loader (see also: Products - Motion Display - Text-Loader).
  • Intended for wall mounting or stand.
 

Electronically controlled "Coiffeur Mirror" with TFT screen

Entertainment at the hairdresser's, in the hotel or the wellness area
Our coiffeur mirror with integrated 7" monitor makes your customer's stay much more entertaining. The reflection of the customer's own image comes first - but at the same time he also has the opportunity to gather information on products and services and to enjoy the entertainment through the integrated TV tuner, external video recorder or DVD player. When being exposed to this kind of mirror for a longer period of time the constantly present but unobtrusive advertising slides become very memorable.

Examples of efficient use in different fields of the advertising industry

  • hotel
  • exposition
  • shopfitting
  • pharmacy
  • foyer
  • greeting room
  • waiting room
  • insurances
  • pedestrian areas
  • airport
  • movie theatre
  • theatre
  • health club
  • wellness area
  • industrial advertising
  • congress hall
  • seminary room
  • wellness
  • hospital
  • presentations
  • shopping malls
  • car dealers/garage
  • parking deck
  • dance club
  • entrance halls
  • P.O.S. Point of Sale
 

Anyplace, where advertising messages reach people